And what if I succeed?

“What if I succeed?” I asked then. Today, eight years later, I can say that success is the only option for me.

I am Kruna Josimović – a woman, mother, dreamer and entrepreneur who didn't find a job, but created it herself. I didn't start with a lot of capital or a perfect plan. I started with a question that kept me going: What if I succeed?

At that moment, I was a mother of two, without a clear professional path, but with a huge desire to do something meaningful. Something that would combine play and education, joy and knowledge, children and creativity. Something that would be more than just a job, my story, my freedom, and my proof that it was possible.

I didn't know what it would look like. I just knew that I didn't want to give up on myself.

The first steps were neither romantic nor easy. There were days when I wondered if I was doing the right thing, sleepless nights, moments when I felt alone in it all. But each time I repeated to myself: if I have to put in the effort, let it be into something I love.

I learned everything from scratch – how to combine idea with practice, how to run a business, how to remain a mom while also becoming an entrepreneur. I learned that failure is not the opposite of success, but an integral part of it.

Today, eight years later, I look at where I've come and I realize: success was not a coincidence, it was a decision. A decision not to give up. A decision to believe. A decision to set an example for my children.

When they ask me what my formula is, I say:

You don't need to have all the answers - you just need to have the courage to start.

Creativity is not a talent, but a choice to see possibilities where others don't.

Motherhood is not an obstacle to business success – it is the greatest inspiration.

Success is not a destination - success is every day you choose to move forward.

I'm writing this for all of you who may be standing at the same crossroads right now. Maybe you're looking for a job, maybe you're looking for yourself. Maybe there's already an idea inside you, but it's still small, quiet.

Don't ask yourself, "What if I fail?"
Ask yourself: “What if I succeed?”

Because one day, when you look back, maybe you will, just like me, say: success was the only option I allowed myself.

And you'll see what it's like when you're a beginner and a mother in the video 😉
Children really learn by watching us adults, to them my job was a game - exactly what I wanted to achieve.